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~person:"Hudders, Liselot"
~person:"Phau, Ian"
~subject:"Jugendliche"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"advertising"
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Jugendliche
Advertising effects
31
Werbewirkung
31
Consumer behaviour
24
Konsumentenverhalten
24
Advertising
21
Werbung
21
Internet marketing
17
Online-Marketing
17
Children
11
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11
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11
Youth
8
Australia
7
Australien
7
Emotion
7
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7
Social Web
7
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7
Television advertising
7
Brand management
6
Cognition
6
Kognition
6
Markenführung
6
Influencer marketing
5
Media usage
5
Mediennutzung
5
Product Placement
5
Product placement
5
Experiment
4
Advertising literacy
3
Analphabetismus
3
Bibliometrics
3
Bibliometrie
3
Celebrity endorsement
3
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Aufsatz in Zeitschrift
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Hudders, Liselot
Phau, Ian
Chan, Kara
10
Ng, Yu Leung
5
Vanwesenbeeck, Ini
5
Walrave, Michel
5
Nelson, Jon Paul
4
Ponnet, Koen
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3
Blodgett, Jeffrey G.
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Young consumers : insight and ideas for responsible marketers
3
Direct marketing : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
A qualitative approach to unravel young children's
advertising
literacy for YouTube
advertising
: in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
6
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
7
How an
advertising
disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based
advertising
literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
8
Young consumers' motives for using SMS and perceptions towards SMS
advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
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