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~person:"Hudders, Liselot"
~person:"Varan, Duane"
~subject:"Product placement"
~type_genre:"Aufsatz in Zeitschrift"
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Product placement
Advertising effects
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30
Internet marketing
20
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Advertising
19
Consumer behaviour
18
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18
Konsumentenverhalten
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5
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Product Placement
5
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Hudders, Liselot
Varan, Duane
Pelsmacker, Patrick de
13
Dens, Nathalie
11
Matthes, Jörg
10
Reijmersdal, Eva A. van
9
Naderer, Brigitte
8
Chen, Huan
6
Russell, Cristel Antonia
6
Sung, Yongjun
6
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Tessitore, Tina
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Davtyan, Davit
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Verhellen, Yann
4
Boerman, Sophie C.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gistri, Giacomo
3
Kureshi, Sonal
3
Lehu, Jean-Marc
3
Muzellec, Laurent
3
Neijens, Peter
3
Petrovici, Dan
3
Schramm, Holger
3
Sood, Vandana
3
Spielvogel, Ines
3
Stephen, Gladys
3
Vashisht, Devika
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Auty, Susan
2
Bressoud, Etienne
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Burkhalter, Janée
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Advertising
literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
4
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
5
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
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