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~person:"Hudetz, Kai"
~person:"Raju, P. S."
~subject:"Mobile marketing"
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Mobile marketing
Einzelhandel
14
Retail trade
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Deutschland
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Germany
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Electronic Commerce
8
E-commerce
7
Internet
5
Distribution channel
3
Vertriebsweg
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Mobile Marketing
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Online retailing
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Online-Handel
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SME
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Wholesale trade
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Competition
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Connected shoppers
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Consumer decision process
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Consumer electronics
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Dienstleistungssektor
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Digital marketing
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Empirical method
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Empirische Methode
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Hudetz, Kai
Raju, P. S.
Ahlert, Dieter
3
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Ausgewählte Studien des ECC-Handel
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Business horizons
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ECONIS (ZBW)
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The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
2
Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Hudetz, Kai
;
Duscha, Andreas
;
Wilke, Kai
-
2004
Persistent link: https://www.econbiz.de/10001962025
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