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~person:"Huh, Jisu"
~subject:"Communication science"
~subject:"Language"
~subject:"Werbewirkung"
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Communication science
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Advertising
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Advertising effects
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Huh, Jisu
Kiefer, Marie Luise
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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