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~person:"Huh, Jisu"
~subject:"Journal"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
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7
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Huh, Jisu
Aikin, Kathryn J.
5
Park, Jin Seong
5
Rodgers, Shelly
5
Sullivan, Helen W.
5
Betts, Kevin R.
4
Diehl, Sandra
4
Fogel, Joshua
4
Ju, Ilwoo
4
Mackert, Michael
4
Mueller, Barbara
4
Mukherjee, Avinandan
4
Reid, Leonard N.
4
Shapiro, Bradley T.
4
Stafford, Marla Royne
4
Ball, Jennifer Gerard
3
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3
Jin, Ginger Zhe
3
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3
Limbu, Yam B.
3
Myers, Susan D.
3
O'Donoghue, Amie C.
3
Taylor, Charles Raymond
3
Xie, Ying
3
Avery, Rosemary J.
2
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2
Berndt, Ernst R.
2
Bhutada, Nilesh S.
2
Boudewyns, Vanessa
2
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2
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2
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2
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2
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2
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2
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Journal of advertising
2
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of global marketing
1
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
3
Journal of
advertising
research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
4
Future of the Journal of
Advertising
in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
5
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
6
Direct-to-consumer
advertising
skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
7
Scepticism towards DTC
advertising
: a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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