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~person:"Huh, Jisu"
~subject:"Werbewirkung"
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Werbewirkung
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Huh, Jisu
Bambauer, Silke
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
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