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~person:"Hui, Kai-Lung"
~person:"Neslin, Scott A."
~subject:"Markenführung"
~subject:"Online-Handel"
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Markenführung
Online-Handel
Sales promotion
13
Verkaufsförderung
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6
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6
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4
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4
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3
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3
Online retailing
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Promotions
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Rabatt
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Virales Marketing
2
promotions
2
Advertising
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Hui, Kai-Lung
Neslin, Scott A.
Kukar-Kinney, Monika
4
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3
Barrio-García, Salvador del
3
Moon, Sangkil
3
Usman, Osly
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Abril Barrie, Carmen
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2
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Ha, Hong Youl
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A reader in marketing communications
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
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ECONIS (ZBW)
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1
The Relationship Between Online Referral Marketing and Price Promotion : Evidence from a Large E-Commerce Platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
-
2021
complementarity of marketing
promotions
in the unique context of the Internet. Depending on the persuasiveness of the brand and the …
Persistent link: https://www.econbiz.de/10014088904
Saved in:
2
Free shipping
promotions
and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
3
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
4
Pursuing the value-conscious consumer: store brands versus national brand
promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
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