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~person:"Hui, Kai-Lung"
~subject:"Markenführung"
~subject:"Online-Handel"
~subject:"Product quality"
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Hui, Kai-Lung
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The Relationship Between Online Referral Marketing and Price Promotion : Evidence from a Large E-Commerce Platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
-
2021
complementarity of marketing
promotions
in the unique context of the Internet. Depending on the persuasiveness of the brand and the …
Persistent link: https://www.econbiz.de/10014088904
Saved in:
2
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
3
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
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