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~person:"Humphreys, Ashlee"
~person:"Thompson, Craig J."
~subject:"Computerspiel"
~subject:"Risikopräferenz"
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Computerspiel
Risikopräferenz
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1989, 2010
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Brand management
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Humphreys, Ashlee
Thompson, Craig J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties
Humphreys, Ashlee
;
Thompson, Craig J.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 877-910
Persistent link: https://www.econbiz.de/10010473346
Saved in:
2
Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
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