//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hung, Kineta"
~subject:"Leisure industries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Leisure industries
Celebrity endorsement
3
Celebrity-Werbung
3
China
3
Advertising effects
2
Werbewirkung
2
Communication media
1
Customer integration
1
Emotion
1
Freizeitwirtschaft
1
Kommunikationsmedien
1
Kundenintegration
1
Social Web
1
Social web
1
Target group
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Hung, Kineta
Budzinski, Oliver
1
Feddersen, Arne
1
Huo, Da
1
Jia, Xinming
1
Lin, Michael S.
1
Pannicke, Julia
1
Veßhoff, Julia
1
Welling, Michael
1
Zhang, Ke
1
Zhang, Lu
1
Zheng, Xiaoyun
1
more ...
less ...
Published in...
All
Exploring the rise of fandom in contemporary consumer culture
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->