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~person:"Hung, Kineta"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Testimonialwerbung"
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Advertising effects
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Celebrity endorsement
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Celebrity-Werbung
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Hung, Kineta
Roy, Subhadip
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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ECONIS (ZBW)
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Why celebrity sells : a dual entertainment path model of brand endorsement
Hung, Kineta
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010373240
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2
Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach
Hung, Kineta
;
Chan, Kimmy Wa
;
Tse, Caleb H.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-623
Persistent link: https://www.econbiz.de/10009501940
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