//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hunt, Shelby D."
~subject:"Marketing theory"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Marketingtheorie
Marketing management
8
Marketingmanagement
8
History of economic thought
7
Ökonomische Ideengeschichte
7
Marketing
6
Marketing strategy
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Market research
5
Marktforschung
5
USA
5
United States
5
Bibliometrics
3
Bibliometrie
3
Competitive advantage
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Marketing manifesto
3
Philosophy of economics
3
Resource-advantage theory
3
Scientific method
3
Strategic management
3
Strategic marketing
3
Strategisches Management
3
Theorie
3
Theory
3
Wettbewerbsvorteil
3
Wirtschaftsphilosophie
3
Wissenschaftliche Methode
3
marketing history
3
Business ethics
2
Central focus
2
Market mechanism
2
Marketing discipline
2
Marketing history
2
Marketing's stakeholders
2
Marktmechanismus
2
Service-Dominant Logic
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
30
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Bibliografie enthalten
2
Bibliography included
2
Book section
2
Lehrbuch
2
Textbook
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
48
Undetermined
2
Author
All
Hunt, Shelby D.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Grönroos, Christian
19
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
11
Legends in marketing
9
Journal of historical research in marketing
3
Journal of marketing management : MM
3
A twenty-first century guide to Aldersonian marketing thought
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Grid series in marketing
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing theory
1
Review of marketing research
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
USB Cologne (EcoSocSci)
4
Showing
31
-
40
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Marketing
theory
: philosophy of science, foundations of marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937604
Saved in:
32
Marketing
theory
: the nature and scope of marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937636
Saved in:
33
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
34
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
Saved in:
35
Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
Saved in:
36
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
Saved in:
37
Marketing
theory
: foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D.
-
2010
Persistent link: https://www.econbiz.de/10003836176
Saved in:
38
Doctoral seminars in
marketing
theory
: for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
39
Objectivity in
marketing
theory
and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
40
Alderson's general theory of marketing: a formalization
Hunt, Shelby D.
;
Muncy, James A.
;
Ray, Nina M.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 337-349)
.
2006
Persistent link: https://www.econbiz.de/10003279773
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->