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~person:"Hunt, Shelby D."
~subject:"Services marketing"
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The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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