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~person:"Hunt, Shelby D."
~subject:"United States"
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Search: subject_exact:"Ressourcenorientierte Theorie"
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Resource-based view
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Ressourcenorientierter Ansatz
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Hunt, Shelby D.
Hitt, Michael A.
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Lin, Haiying
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Campbell, Colin
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 93-94
Persistent link: https://www.econbiz.de/10009679347
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
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