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~person:"Hur, Won-Moo"
~subject:"Corporate social responsibility"
~subject:"Social web"
~subject:"Vertrauen"
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Corporate social responsibility
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Corporate Social Responsibility
4
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Firmenimage
4
Beziehungsmarketing
3
Relationship marketing
3
Brand architecture
2
Markenarchitektur
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Wahrnehmung
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1
Brand image
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Consumer behaviour
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Corporate hypocrisy
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Customer co-creation behaviors
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Customer participation
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Work behaviour
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business sustainability
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corporate brand equity
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corporate brand pride
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corporate distrust
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corporate hypocrisy
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corporate social responsibility (CSR) perception
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customer citizenship behavior
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Hur, Won-Moo
Melewar, T. C.
11
Pérez, Andrea
11
Schaarschmidt, Mario
11
RodrÃguez del Bosque, Ignacio A.
7
Bénabou, Roland
6
Ivens, Stefan
6
Sen, Sankar
6
Tirole, Jean
6
Bang, Nguyen
5
Berens, Guido A. J. M.
5
Foroudi, Pantea
5
Plewa, Carolin
5
Becker, Kip
4
Bhattacharya, C. B.
4
Gottschalk, Petter
4
Hetze, Katharina
4
Hirsch, Peter B.
4
Korflesch, Harald F. O. von
4
Lee, Jung Wan
4
Podnar, Klement
4
Schwaiger, Manfred
4
Teubner, Timm
4
Walsh, Gianfranco
4
Adam, Marc Thomas Philipp
3
Balmer, John M. T.
3
Bayoud, Nagib Salem
3
Bebbington, Jan
3
Brammer, Stephen
3
Chun, Rosa
3
Davies, Gary
3
Dell'Atti, Stefano
3
Dowling, Grahame R.
3
Du, Shuili
3
Etter, Michael
3
Han, Heesup
3
Kavanagh, Marie
3
Kim, Sora
3
Kreutzer, Ralf T.
3
Le Thanh Tiep
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Corporate social responsibility and environmental management
2
International journal of bank marketing
1
Journal of retailing and consumer services
1
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How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo
;
Hur, Won-Moo
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10014521082
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
4
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo
;
Kim, Hanna
;
Jang, Joon Hyo
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
Saved in:
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