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~person:"Hwang, Yoo Hee"
~person:"Steinhoff, Lena"
~source:"econis"
~subject:"Loyalty reward program"
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Hwang, Yoo Hee
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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