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~person:"Hyman, Michael R."
~subject:"Event-Marketing"
~subject:"Musikwirtschaft"
~subject:"United States"
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Event-Marketing
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Hyman, Michael R.
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Journal of marketing theory and practice : JMTP
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"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
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