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~person:"Ieva, Marco"
~subject:"Einzelhandel"
~subject:"Marketing"
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Einzelhandel
Marketing
Sales promotion
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Verkaufsförderung
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Consumer behaviour
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Retail trade
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Customer satisfaction
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Flyer readership
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Online-Marketing
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Ieva, Marco
Kind, Hans Jarle
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Exploring omnichannel retailing : common expectations and diverse realities
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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2
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
3
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
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