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~person:"Ind, Nicholas"
~subject:"Conscientious corporate brands"
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Conscientious corporate brands
Brand architecture
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Firmenimage
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Ind, Nicholas
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Markovic, Stefan
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Industrial marketing management : the international journal for industrial and high-tech firms
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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