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~person:"Irún, Beatriz"
~person:"Kottika, Efthymia"
~subject:"Marketing management"
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Marketing management
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Irún, Beatriz
Kottika, Efthymia
Ko, Eunju
8
Laroche, Michel
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Kim, Kyung Hoon
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Sharma, Piyush
4
Sivakumar, K.
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Cuomo, Maria Teresa
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Felix, Reto
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Festa, Giuseppe
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Foltean, Florin Sabin
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Freytag, Per V.
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Jeon, Byung Joo
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Kadic-Maglajlic, Selma
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Kim, Juran
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Kottikas, Konstantinos G.
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Krishen, Anjala S.
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Lu, Wei
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Journal of business research : JBR
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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
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2
Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities
Monferrer, Diego
;
Moliner, Miguel Ángel
;
Irún, Beatriz
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 430-443
Persistent link: https://www.econbiz.de/10012665803
Saved in:
3
Network market orientation as a relational governance mechanism to public-private partnerships
Irún, Beatriz
;
Monferrer, Diego
;
Moliner, Miguel Ángel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 268-282
Persistent link: https://www.econbiz.de/10012417345
Saved in:
4
Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 529-540
Persistent link: https://www.econbiz.de/10012105192
Saved in:
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