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~person:"Irmak, Caglar"
~person:"Line, Nathaniel D."
~subject:"cause-related marketing"
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cause-related marketing
Cause-Related Marketing
4
Cause-related marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Nonprofit marketing
2
Nonprofit-Marketing
2
corporate social responsibility
2
Beziehungsmarketing
1
Fundraising
1
Gastronomie
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Restaurant industry
1
Selbstbedienung
1
Self-service
1
competence
1
consumer choice
1
costly signaling theory
1
donation
1
framing
1
minimum-maximum
1
nonprofit
1
other customers
1
perceived personal role
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personal contribution
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power
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relationship type
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restaurants
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self-service technology
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warmth
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Irmak, Caglar
Line, Nathaniel D.
Bae, Mikyeung
5
Vrontis, Demetris
5
Christofi, Michael
4
Leonidou, Erasmia
4
He, Feng
3
Su, Song
3
Ali, Muhammad
2
Anghel, Laurentiu Dan
2
Badenes-Rocha, Alberto
2
Bigné Alcañiz, J. Enrique
2
Chaudary, Samra
2
Chawla, Deepak
2
Dropuljić, Marija
2
Grigore, Georgiana Florentina
2
Gupta, Shruti
2
Hanks, Lydia
2
Ko, Wai-Wai
2
Koenigstorfer, Joerg
2
Liu, Gordon
2
Rong, Chen
2
Roşca, Mihai
2
Ruiz Mafe, Carla
2
Shah, Suraj
2
Sharma, Mahendra
2
Thomas, Sujo
2
Vasavada, Maurvi
2
Youn, Seounmi
2
Ćorić, Dubravka Sinčić
2
Şerban, Corina
2
Živadinović, Nataša Kurnoga
2
Adomaviciute, Karina
1
Agarwal, Dhruv
1
Andersen, Sophie Esmann
1
Arora, Neeraj
1
Arthurs, Jonathan
1
Azlan Amran
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Balqiah, Tengku Ezni
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Bartkus, Barbara R.
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing research
1
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ECONIS (ZBW)
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
2
The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu
;
Hanks, Lydia
;
Line, Nathaniel D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
Saved in:
3
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
Saved in:
4
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
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