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~person:"Itani, Maher N."
~person:"Ross, Stephen D."
~person:"Walker, Jay K."
~subject:"Brand image"
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Brand image
Professional sports
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tennis
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Consumer behaviour
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Oaxaca decomposition
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competition
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gender differences
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gender gap
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hot hand
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Journal for global business advancement : JGBA
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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