//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Itani, Omar S."
~person:"Kumar, V."
~person:"Rodriguez, Michael"
~subject:"Relationship marketing"
~subject:"Simulation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Simulation
B-to-B-Marketing
24
Business-to-business marketing
24
Beziehungsmarketing
14
Salespeople
8
Social Web
8
Social web
8
Verkaufspersonal
8
Selling
7
Verkauf
7
Lieferantenmanagement
6
Supplier relationship management
6
Customer value
5
Kundenwert
5
Performance measurement
5
Performance-Messung
5
Betriebliche Wertschöpfung
3
Brand management
3
Customer integration
3
Kundenintegration
3
Markenführung
3
Value creation
3
Welt
3
World
3
CRM
2
Internet marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Online-Marketing
2
Sales
2
Sales performance
2
Social media
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
business marketing
2
industrial marketing
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Festschrift
1
Language
All
English
14
Author
All
Itani, Omar S.
Kumar, V.
Rodriguez, Michael
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Keränen, Joona
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
Graça, Sandra S.
3
more ...
less ...
Published in...
All
Journal of business-to-business marketing
3
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
5
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
8
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
9
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
10
Social media's influence on business-to-business sales performance
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10009580909
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->