//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Itani, Omar S."
~person:"Kumar, V."
~subject:"Bayes-Statistik"
~subject:"Customer integration"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Bayes-Statistik
Customer integration
Markenführung
Virales Marketing
B-to-B-Marketing
16
Business-to-business marketing
16
Beziehungsmarketing
9
Relationship marketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Customer value
5
Kundenwert
5
Performance measurement
5
Performance-Messung
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
3
Brand management
3
Kundenintegration
3
Selling
3
Value creation
3
Verkauf
3
Marketing management
2
Marketingmanagement
2
Sales performance
2
Social media
2
Viral marketing
2
Adaptive selling
1
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayesian inference
1
Brand awareness
1
Brand equity
1
Brand image
1
Business-to-business channels
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Itani, Omar S.
Kumar, V.
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Nyadzayo, Munyaradzi W.
4
Sarkar, Soumya
4
Brown, Brian P.
3
Keller, Kevin Lane
3
O'Cass, Aron
3
Salminen, Risto T.
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Badrinarayanan, Vishag
2
Baumann, Jasmin
2
Belz, Christian
2
Berenguer Contrí, Gloria
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Bone, Sterling A.
2
Brock, Christian
2
Cabanelas, Pablo
2
Cabiddu, Francesca
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Fombelle, Paul W.
2
Geigenmüller, Anja
2
Gil Saura, Irene
2
He, Jiaxun
2
Henseler, Jörg
2
Hollebeek, Linda D.
2
Homburg, Christian
2
Honal, Andrea
2
Ind, Nicholas
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business-to-business marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
4
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
5
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->