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~person:"Itani, Omar S."
~person:"Kumar, V."
~type:"article"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
16
Business-to-business marketing
16
Beziehungsmarketing
9
Relationship marketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Customer value
5
Kundenwert
5
Performance measurement
5
Performance-Messung
5
Salespeople
5
Social Web
5
Social web
5
Verkaufspersonal
5
Betriebliche Wertschöpfung
3
Brand management
3
Customer integration
3
Kundenintegration
3
Markenführung
3
Selling
3
Value creation
3
Verkauf
3
Marketing management
2
Marketingmanagement
2
Sales performance
2
Social media
2
Viral marketing
2
Virales Marketing
2
Adaptive selling
1
Allocation
1
Allokation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
Bayes-Statistik
1
Bayesian inference
1
Brand awareness
1
Brand equity
1
Brand image
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Business-to-business channels
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16
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Itani, Omar S.
Kumar, V.
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Kowalkowski, Christian
16
Lindgreen, Adam
16
Sharma, Arun
15
Keränen, Joona
14
Ulaga, Wolfgang
14
Backhaus, Klaus
13
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Lilien, Gary L.
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Grewal, Rajdeep
10
Hinterhuber, Andreas
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Sharma, Piyush
9
Snehota, Ivan
9
Tzempelikos, Nektarios
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing research : JMR
2
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business & industrial marketing
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ECONIS (ZBW)
16
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
6
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
7
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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