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~person:"Ito, Kenichi"
~subject:"Kulturelle Identität"
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Search: subject_exact:"Cross-cultural marketing"
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Kulturelle Identität
Beziehungsmarketing
2
Consumer behaviour
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Konsumentenverhalten
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Mass Customization
2
Mass customization
2
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Benutzerschnittstelle
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Comparison
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Cultural identity
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East Asia
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Information behaviour
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Informationsverhalten
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Inter-Asian differences
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Ostasien
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Risiko
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Uncertainty avoidance
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User interface
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Vergleich
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choice architecture
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cross-cultural marketing
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field experiment
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fluency
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information processing
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Ito, Kenichi
Alexander, Nicholas
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Bellis, Emanuel de
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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