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~person:"Ivens, Björn Sven"
~person:"Ojasalo, Jukka"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"KAM (Key-account management)"
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Key account management
9
Key-Account-Management
9
Beziehungsmarketing
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
Research
2
Selling
2
Verkauf
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B-to-B-Marketing
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Ivens, Björn Sven
Ojasalo, Jukka
Pardo, Catherine
10
Tzempelikos, Nektarios
7
Gounaris, Spiros
6
Ryals, Lynette J.
6
Niersbach, Barbara
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Salojärvi, Hanna
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Senn, Christoph
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Sainio, Liisa-Maija
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Schiele, Holger
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Shi, Linda Hui
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Storbacka, Kaj
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Swoboda, Bernhard
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2
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Li, Ning
2
Lindner, Detlev
2
Murphy, William H.
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Nor Azila Mohd Noor
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Olejnik, Edith
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The IMP journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
3
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
4
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
5
Managerial implications of research on inter-organizational interfaces : the case of key account management
Ivens, Björn Sven
;
Pardo, Catherine
- In:
The IMP journal
10
(
2016
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011895390
Saved in:
6
Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
7
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
Saved in:
8
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
Saved in:
9
Are key account relationships different? : empirical results on supplier strategies and customer reactions
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 470-782
Persistent link: https://www.econbiz.de/10003469152
Saved in:
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