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~person:"Ivens, Björn Sven"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Ivens, Björn Sven
Harrigan, Paul
11
Rahman, Zillur
7
Karjaluoto, Heikki
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
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Rita, Paulo
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Ko, Eunju
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Straker, Karla
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Verhoef, Peter C.
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Weaven, Scott
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Wrigley, Cara
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Agnihotri, Raj
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Bilro, Ricardo Godinho
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Carlson, Jamie
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Casidy, Riza
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Grewal, Dhruv
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Hajli, Nick
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Johnson, Lester W.
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Kannan, P. K.
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Khan, Imran
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Kim, Juran
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Klaus, Philipp
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Labrecque, Lauren I.
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Luoma-aho, Vilma
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Mathur, Manisha
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Nusair, Khaldoon
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Okumus, Fevzi
4
Plangger, Kirk
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Rather, Raouf Ahmad
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Soutar, Geoffrey N.
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Thaichon, Park
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International journal of market research
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Journal of marketing for higher education
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Journal of marketing theory and practice
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
2
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
3
Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.
;
Messer, Uwe
;
Schee, Brian A. Vander
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
Saved in:
4
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
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