//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ivens, Björn Sven"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Internet marketing
United States
B-to-B-Marketing
8
Business-to-business marketing
8
Beziehungsmarketing
4
Relationship marketing
4
Lieferantenmanagement
3
Supplier relationship management
3
Benutzerschnittstelle
2
Beziehungsmanagement
2
Business-to-Business-Marketing
2
Corporate culture
2
Germany
2
Kundenmanagement
2
Unternehmenskultur
2
User interface
2
Website
2
Welt
2
World
2
Advertising
1
Advertising effects
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Business model
1
Business process management
1
Capital goods industry
1
Case studies
1
Classification
1
Comparison
1
Cultural identity
1
Customer value
1
Definition
1
Dienstleistungsmanagement
1
E-commerce
1
Electronic Commerce
1
Geschäftsmodell
1
Geschäftsverbindung
1
Governance approach
1
Governance-Ansatz
1
India
1
Indien
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Ivens, Björn Sven
Backhaus, Klaus
11
Kleinaltenkamp, Michael
10
Homburg, Christian
6
Voeth, Markus
6
Weiber, Rolf
6
Fritz, Wolfgang
5
Johnston, Wesley J.
5
Fließ, Sabine
4
Jacob, Frank
4
Mora Cortez, Roberto
4
Rod, Michel
4
Werani, Thomas
4
Wille-Baumkauff, Benjamin
4
Wilson, David T.
4
Agnihotri, Raj
3
Bertini, Marco
3
Büschken, Joachim
3
Falkenreck, Christine
3
Hinterhuber, Andreas
3
Jones, Susan K.
3
Lichtenthal, J. David
3
Malhotra, Naresh K.
3
Meffert, Heribert
3
Mero, Joel
3
Mummalaneni, Venkatapparao
3
Naudé, Peter
3
Rowley, Jennifer
3
Schmitz, Christian
3
Stock-Homburg, Ruth
3
Uslay, Can
3
Woźniak-Cichuta, Monika
3
Asghari, Reza
2
Avery, Jill
2
Baaken, Thomas
2
Biemans, Wim G.
2
Bodnar, Kipp
2
Bongers, Franziska M.
2
Brown, Brian P.
2
Bush, Alan J.
2
more ...
less ...
Published in...
All
Schriften zum innovativen Marketing
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
3
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->