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~person:"Jaakkola, Elina"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
1
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ECONIS (ZBW)
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Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
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Developing service research : paving the way to transdisciplinary research
Gustafsson, Anders
;
Högström, Claes
;
Radnor, Zoe
; …
- In:
Journal of service management
27
(
2016
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10011481990
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