Jabeen, Fauzia; Al Zaidi, Sameera; Al Dhaheri, Maryam Hamad - In: Tourism Review 77 (2021) 4, pp. 1043-1061
Purpose: This study aims to develop a framework to identify and prioritize the key factors in automation and artificial intelligence (AI) implementation in the hospitality and tourism industry. Design/Methodology/Approach: This paper used the analytic hierarchy process, a multi-criteria...