//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jacob, Frank"
~person:"Meffert, Heribert"
~subject:"B-to-B-Marketing"
~subject:"E-commerce"
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
E-commerce
Internet
Marketingtheorie
14
Marketing theory
13
Theorie
8
Theory
8
Marketing
6
Betriebswirtschaftslehre
3
Business economics
3
Business-to-business marketing
3
Deutschland
3
Germany
3
Management
3
Bundling strategy
2
Dienstleistungsmarketing
2
Leistungsbündel
2
Lieferantenmanagement
2
Services marketing
2
Supplier relationship management
2
Theorie-Praxis-Verhältnis
2
Theory-practice divide
2
Consumer goods marketing
1
Customer integration
1
Deutschsprachiger Raum
1
Electronic Commerce
1
German-speaking countries
1
Hans Raffée
1
History of economic thought
1
Konsumgütermarketing
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Mobile Marketing
1
Mobile marketing
1
Paradigma <Wissenschaftstheorie>
1
Paradigmenwechsel
1
Schnittstellenmanagement
1
Social Web
1
Social capital
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Jacob, Frank
Meffert, Heribert
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Backhaus, Klaus
3
Claßen, Matthias
3
Katrichis, Jerome M.
3
Lilien, Gary L.
3
Voeth, Markus
3
Barrutia, José M.
2
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Johnston, Wesley J.
2
King, David
2
Kleinaltenkamp, Michael
2
Lang, Florian
2
Lang, Judy
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Schmidt, Sebastian
2
Turban, Efraim
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Zinkhan, George M.
2
Ahlert, Dieter
1
Ahonen, Toni
1
Alnakhli, Hayam
1
Alt, Rainer
1
Amblee, Naveen
1
Aufderheide, Detlef
1
Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Baum, Daniela
1
Baumann, Jasmin
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
Saved in:
4
Neue Herausforderungen für das Marketing durch interaktive elektronische Medien - auf dem Weg zur Internet-Ökonomie
Meffert, Heribert
-
2000
Persistent link: https://www.econbiz.de/10001492097
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->