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~person:"Jacob, Frank"
~person:"Strothmann, Karl-Heinz"
~person:"Tzempelikos, Nektarios"
~subject:"Marketingtheorie"
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Marketingtheorie
B-to-B-Marketing
29
Business-to-business marketing
28
Lieferantenmanagement
13
Supplier relationship management
13
Marketingmanagement
9
Marketing management
8
Theorie
7
Theory
7
Bundling strategy
6
Deutschland
6
Germany
6
Leistungsbündel
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Marketing
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Kundenorientierung
5
Beziehungsmarketing
4
Bibliometrics
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Bibliometrie
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Investitionsgütermarketing
4
Market research
4
Marketing theory
4
Marktforschung
4
Relationship marketing
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Business-to-Business-Marketing
3
Customer integration
3
Direktmarketing
3
Innovation
3
Key account management
3
Key-Account-Management
3
Kundenintegration
3
Procurement
3
Value creation
3
00.09.1995
2
Competence
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
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Jacob, Frank
Strothmann, Karl-Heinz
Tzempelikos, Nektarios
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Backhaus, Klaus
3
Claßen, Matthias
3
Katrichis, Jerome M.
3
Lilien, Gary L.
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Douven, Salima S.
2
Johnston, Wesley J.
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Voeth, Markus
2
Ahlert, Dieter
1
Ahonen, Toni
1
Alnakhli, Hayam
1
Aufderheide, Detlef
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Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Baumann, Jasmin
1
Bellenger, Danny N.
1
Bettis-Outland, Harriette
1
Betz, Michael
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Blois, Keith
1
Brecheis, Dieter
1
Brito, Carlos Henrique Figueiredo e Melo de
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Brown, James R.
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Bun, Maurice J. G.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
4
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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