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~person:"Jacob, Frank"
~person:"Strothmann, Karl-Heinz"
~person:"Voeth, Markus"
~subject:"Product life cycle"
~type_genre:"Aufsatz im Buch"
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Kleinaltenkamp, Michael
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
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