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~person:"Jacob, Frank"
~subject:"Service-Dominant Logic"
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Service-Dominant Logic
Customer value
3
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Service-dominant logic
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Value (-in-Use)
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co-creation
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Jacob, Frank
Edvardsson, Bo
5
Grönroos, Christian
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Busser, James A.
3
Frow, Pennie
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Read, Stuart
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Roth, Stefan
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Shulga, Lenna V.
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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How individuals assess value-in-use : theoretical discussion and empirical investigation
Hartwig, Kea Larissa
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10011913389
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2
Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
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