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~person:"Jacob, Jayanth"
~subject:"Erfolgsfaktor"
~type_genre:"Article in journal"
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Jacob, Jayanth
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International journal of business innovation and research
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A mediation analysis on the potential determinants of brand extension success
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of business innovation and research
14
(
2017
)
4
,
pp. 502-518
Persistent link: https://www.econbiz.de/10011863346
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