//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jahn, Steffen"
~person:"Nickel, Oliver"
~person:"Weihe, Kerstin"
~subject:"Communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Communication
Event-Marketing
19
Event marketing
15
Deutschland
8
Germany
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Big event
3
Brand image
3
Großveranstaltung
3
Kommunikation
3
Markenimage
3
Relationship marketing
3
Advertising effects
2
Aufsatzsammlung
2
Customer satisfaction
2
Emotion
2
Event
2
Kundenzufriedenheit
2
Meinung
2
Opinion
2
Social Web
2
Social web
2
Sponsoring
2
Sponsorship
2
Unternehmen
2
Veranstaltung
2
Verbraucherverhalten
2
Werbewirkung
2
Wirkungsanalyse
2
Brand
1
Brand management
1
Controlling
1
Crowding
1
Dienstleistungssektor
1
Digital platform
1
Digitale Plattform
1
Dresden
1
Einstellung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Jahn, Steffen
Nickel, Oliver
Weihe, Kerstin
Jackson, Ulrike
2
Müller, Sandra
2
Solberg Søilen, Klaus
2
Wolf, Antje
2
Wünsch, Ulrich
2
Zeller, Markus
2
Barbian, Ulrich
1
Barbu, Florentina-Simona
1
Bernhardt, Jörg
1
Beyer, Sven Sören
1
Biscaia, Rui
1
Borstel, Peter
1
Brown, Steve
1
Clausecker, Sabine
1
Deißner, David
1
Drees, Ursula
1
Eiswirt, Susanne
1
Foscht, Thomas
1
Garcia-Perez, Alexeis
1
Gebhard, Andreas
1
Getz, Donald
1
Groneberg, Christoph
1
Hickman, Ellie
1
Keuchel, Kristina
1
Kharouf, Husni
1
Klenk, Volker
1
Kuhlmeyer, Christine
1
Langhardt, Anke
1
Lemke, Harald
1
Maxim, Olga-Irina
1
Neudecker, Christiane
1
Neven, Peter
1
Nillies, Carsten
1
Paul, Siegfried
1
Petterson, Robert
1
Rebentrost, Uta
1
Ribalta, Mike
1
Rietbrock, Thorsten
1
Risch-Kerst, Mandy
1
Sakschewski, Thomas
1
more ...
less ...
Published in...
All
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Event-Marketing und Event-Sponsoring : alternative Kommunikationsformen oder synonyme Bezeichnungen?
Weihe, Kerstin
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 329-347
Persistent link: https://www.econbiz.de/10003818373
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->