//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jahn, Steffen"
~person:"Wünsch, Ulrich"
~subject:"Experiential store"
~subject:"Kulturmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Experiential store
Kulturmanagement
Event-Marketing
15
Event marketing
14
Deutschland
6
Germany
6
Big event
4
Consumer behaviour
4
Großveranstaltung
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Emotion
3
Relationship marketing
3
Veranstaltung
3
Brand image
2
Communication
2
Customer satisfaction
2
Event
2
Kommunikation
2
Kundenzufriedenheit
2
Markenimage
2
Public relations
2
Social Web
2
Social web
2
Öffentlichkeitsarbeit
2
Brand management
1
Controlling
1
Crowding
1
Cultural management
1
Dienstleistungssektor
1
Digital platform
1
Digitale Plattform
1
Dresden
1
Ephemerality
1
Event sector
1
Festival
1
Football
1
Fußball
1
In-store purchase
1
Jugendliche
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Glossar enthalten
1
Glossary included
1
Language
All
German
1
English
1
Author
All
Jahn, Steffen
Wünsch, Ulrich
Massonne, Feeline
2
Camarero-Izquierdo, Carmen
1
Garrido Samaniego, María José
1
Henkel, Laura
1
Krajewski, Christian
1
Kwiecień, Anna
1
Nocoń, Aleksandra
1
Reformat, Beata
1
Rübner, Wolf
1
Silva-García, Rebeca
1
Toporowski, Waldemar
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Professionelles Projektmanagement in Kultur und Event : Baupläne, Kompetenzen, Methoden, Werkzeuge
Rübner, Wolf
;
Wünsch, Ulrich
-
2009
Persistent link: https://www.econbiz.de/10003788272
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->