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~person:"Jain, Varsha"
~person:"Jayawardena, Nirma Sadamali"
~person:"Ross, Stephen A."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Conceptual model
6
Consumer behaviour
4
India
4
Indien
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Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Advertising effects
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Elaboration likelihood model
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Jain, Varsha
Jayawardena, Nirma Sadamali
Ross, Stephen A.
Roy, Subhadip
2
Arai, Akiko
1
Behl, Abhishek
1
Biscaia, Rui
1
Chen, Tom
1
Cho, Heetae
1
Conduit, Jodie
1
Datta, Saroj Kumar
1
Davis, Robert
1
Doyle, Jason P.
1
Fernandes, Ana
1
Figueiredo, Margarida
1
Ganesh B. E.
1
Garg, Akanksha
1
Ghosh, Sid
1
Gupta, Mansi
1
Hollebeek, Linda D.
1
Joo, Dongoh
1
Joshi, Rakesh Mohan
1
Kitchen, Philip J.
1
Ko, Yong Jae
1
Lazaris, Chris
1
Liang, Yan
1
McDonald, Heath
1
McGinnis, Lee Phillip
1
Mishra, Oly
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Moore, Neil
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Neves, José
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Oe, Hiroko
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Pathak-Shelat, Manisha
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Paul, Soumi
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Peretti, Paola
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International journal of management concepts and philosophy : IJMCP
1
Journal of business research : JBR
1
Sport management review
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
4
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
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