//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jain, Varsha"
~person:"Jayawardena, Nirma Sadamali"
~person:"Roy, Subhadip"
~subject:"Digitale Plattform"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Digitale Plattform
Conceptual model
9
India
8
Qualitative research
6
Indien
5
Consumer behaviour
4
Konsumentenverhalten
4
Celebrity endorsements
3
conceptual model
3
Advertising effects
2
Brand image
2
Brand management
2
Consumer behavior
2
Elderly citizens
2
Focus group discussion
2
Luxury branding
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Meaning transfer
2
Perceived consumption vulnerability (PCV)
2
Qualitative Methode
2
Qualitative method
2
Werbewirkung
2
Advertising
1
Bibliometrics
1
Bibliometrie
1
COVID-19
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Consumer attitude
1
Coronavirus
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Digital platform
1
Elaboration likelihood model
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jain, Varsha
Jayawardena, Nirma Sadamali
Roy, Subhadip
Ganesh B. E.
1
Garg, Akanksha
1
Kitchen, Philip J.
1
Pathak-Shelat, Manisha
1
Published in...
All
International journal of management concepts and philosophy : IJMCP
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->