//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jain, Varsha"
~person:"SerdarAsan, Seyda"
~subject:"Digitale Plattform"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Digitale Plattform
India
6
Conceptual model
5
Indien
4
Qualitative research
4
conceptual model
3
Brand image
2
Brand management
2
Celebrity endorsements
2
Consumer behavior
2
Consumer behaviour
2
Focus group discussion
2
Konsumentenverhalten
2
Luxury branding
2
Markenführung
2
Markenimage
2
Meaning transfer
2
Medical tourism
2
medical tourism service supply chain
2
supply chain business processes
2
triangulation
2
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Digital platform
1
Kommunikation
1
Luxury goods
1
Luxusgüter
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Qualitative Methode
1
Qualitative method
1
Stakeholder
1
Werbewirkung
1
digital platform usages
1
in-depth interviews
1
individual images
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jain, Varsha
SerdarAsan, Seyda
Ganesh B. E.
1
Garg, Akanksha
1
Kitchen, Philip J.
1
Pathak-Shelat, Manisha
1
Published in...
All
International journal of management concepts and philosophy : IJMCP
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->