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~person:"Jain, Varsha"
~subject:"CONCEPTUAL MODEL"
~subject:"Indien"
~subject:"USA"
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CONCEPTUAL MODEL
Indien
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6
Conceptual model
5
Qualitative research
4
Brand image
2
Brand management
2
Celebrity endorsements
2
Consumer behavior
2
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Jain, Varsha
Roy, Subhadip
4
Abrami, G.
1
Barreteau, O.
1
Chen, Tom
1
Chew, Kok-Wai
1
Damle, Neha
1
Ganesh B. E.
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Pathak, Taral
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Health marketing quarterly
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1
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ECONIS (ZBW)
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1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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