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~person:"Jansen, Bernard J."
~person:"Shakhgildyan, Ksenia"
~subject:"External Search"
~subject:"Online-Marketing"
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Online-Marketing
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15
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8
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8
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Jansen, Bernard J.
Shakhgildyan, Ksenia
Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
9
Ghose, Anindya
9
Goldmanis, Maris
8
Sayedi, Amin
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Yang, Sha
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Chen, Jianqing
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Whinston, Andrew B.
7
Yang, Yanwu
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Pal, Pallavi
6
Simonov, Andrey
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Wilbur, Kenneth C.
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Zhu, Yi
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Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
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Lammenett, Erwin
5
Long, Fei
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Sapi, Geza
5
Stepanchuk, Tanja
5
Viswanathan, Siva
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Yao, Song
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Abhishek, Vibhanshu
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Abrams, Zoë
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Agarwal, Ashish
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Ceyp, Michael
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Cornière, Alexandre de
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Gerstmeier, Eva
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Ghosh, Arpita
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Gong, Jing
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Grewenig, Elisabeth
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Katona, Zsolt
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Li, Beibei
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International journal of electronic commerce : IJEC
2
Barcelona GSE working paper series : working paper
1
Decision support systems : DSS ; the international journal
1
Discussion papers / CEPR
1
Electronic commerce research and applications
1
International journal of electronic business
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
14
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1
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
3
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
4
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
5
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
6
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
7
Associating searching on search engines to subsequent searching on sites
Ortiz-Cordova, Adan
;
Jansen, Bernard J.
- In:
International journal of information systems in the …
8
(
2016
)
2
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011493856
Saved in:
8
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
9
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
10
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
1
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