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~person:"Jansen, Bernard J."
~subject:"Digital marketing"
~subject:"USA"
~subject:"Virales Marketing"
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Digital marketing
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5
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Jansen, Bernard J.
Law, Chun Hung Roberts
15
Dwivedi, Yogesh Kumar
11
Goldfarb, Avi
11
Tucker, Catherine
10
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Gentzkow, Matthew Aaron
9
Choi, Yung Kyun
8
Filieri, Raffaele
8
Gu, Bin
8
Karjaluoto, Heikki
8
Law, Rob
8
Loureiro, Sandra Maria Correia
8
Stephen, Andrew T.
8
Tan, Yong
8
Yoon, Sukki
8
Allcott, Hunt
7
Chu, Shu-Chuan
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Gopinath, Shyam
7
Hu, Nan
7
Kuchler, Theresa
7
Li, Hengyun
7
Lu, Shijie
7
Mariani, Marcello M.
7
Okumus, Fevzi
7
Pelsmacker, Patrick de
7
Ruiz Mafe, Carla
7
Schweidel, David A.
7
Stroebel, Johannes
7
Xiang, Zheng
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Bailey, Michael
6
Berger, Jonah
6
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Decision support systems : DSS ; the international journal
1
Electronic markets : the international journal on networked business
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
7
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1
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
2
Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni
;
Yoganathan, Vignesh
;
Corporan, Juan
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
Saved in:
3
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
4
Business engagement on Twitter : a path analysis
Zhang, Mimi
;
Jansen, Bernard J.
;
Chowdhury, Abdur
- In:
Electronic markets : the international journal on …
21
(
2011
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10009311590
Saved in:
5
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
Saved in:
6
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
7
Factors relating to the decision to click on a sponsored link
Jansen, Bernard J.
;
Brown, Anna
;
Resnick, Marc
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003665254
Saved in:
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