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~person:"Javornik, Ana"
~subject:"Konsumentenverhalten"
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Search: subject:"Virtual reality"
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Konsumentenverhalten
Augmented reality
4
Consumer behaviour
4
Virtual reality
4
Virtuelle Realität
4
Appearance
1
Beziehungsmarketing
1
Brand management
1
Cognition
1
Customer experience
1
Emotion
1
Event marketing
1
Event-Marketing
1
Experiential marketing
1
Holiday behaviour
1
Human-computer interaction
1
Ideal-actual gap
1
Immersion
1
Interactive technologies
1
Kognition
1
Literature review
1
MTTE
1
Markenführung
1
Media effects
1
Mental time travel
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Self concept
1
Self-esteem
1
Urlaubsverhalten
1
Variety-seeking
1
affective responses
1
augmentation
1
behavioural intentions
1
flow
1
interactivity
1
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Javornik, Ana
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
2
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Journal of business research : JBR
2
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
3
Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
Saved in:
4
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
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