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~person:"Jaworski, Bernard J."
~subject:"Innovation management"
~subject:"United States"
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Innovation management
United States
Marketing management
16
Marketingmanagement
16
Marketing
6
Market orientation
4
Marketing theory
3
Marketingtheorie
3
USA
3
Brand
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Brand management
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Markenartikel
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Markenführung
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Market research
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Marktforschung
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Beziehungsmarketing
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Brand image
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Comparison
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Competitor orientation
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Consumer behaviour
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Corporate culture
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Cross-cultural management
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Customer orientation
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Decision
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Disruptive marketing strategy
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Driving markets
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Electronic Commerce
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Ethnography
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Innovation marketing
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Innovationsmanagement
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Jaworski, Bernard J.
Kotler, Philip
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Hawkins, Del I.
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Hult, G. Tomas M.
7
Kumar, V.
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Perreault, William D.
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Brem, Alexander
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Keller, Kevin Lane
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Mothersbaugh, David L.
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Herstatt, Cornelius
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Newman, Bruce I.
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Varadarajan, Rajan
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Calantone, Roger J.
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Day, George S.
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Gupta, Sunil
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Hartley, Robert F.
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Kitchen, Philip J.
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Korzenny, Felipe
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Lamb, Charles W.
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Lindgreen, Adam
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McCarthy, Edmund Jerome
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Pauwels, Koen
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AMS review : official publication of the Academy of Marketing Science
3
Brand management ; Vol. 1
1
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ECONIS (ZBW)
4
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Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
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2
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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3
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
4
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
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