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~person:"Jayapal, Jegan"
~subject:"Fernsehen"
~subject:"Filmwirtschaft"
~subject:"Product Placement"
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Fernsehen
Filmwirtschaft
Product Placement
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reality shows
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brand placements
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Jayapal, Jegan
Romaniuk, Jenni
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Stennek, Johan
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Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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