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~person:"Jayawardena, Nirma Sadamali"
~subject:"Consumer behaviour"
~subject:"KMU"
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Consumer behaviour
KMU
Bibliometrics
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Jayawardena, Nirma Sadamali
Rahman, Zillur
5
Dhir, Amandeep
4
Paul, Justin
4
Basu, Rituparna
3
Kraus, Sascha
3
Kumar, Satish
3
Pereira, Vijay
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Perez-Vega, Rodrigo
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Thaichon, Park
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Wang, Xueqin
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Yuen, Kum Fai
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Andreini, Daniela
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Das, Gopal
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Dhir, Sanjay
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Fatma, Mobin
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Gherhes, Cristian
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Handley, Karen
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Hollebeek, Linda D.
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Jain, Varsha
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Jayawardhena, Chanaka
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Kaur, Puneet
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Khare, Arpita
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Kumar, Prashant
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Lim, Weng Marc
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Martin, Sebastian
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Moreira, António Carrizo
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Nosi, Costanza
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Pedeliento, Giuseppe
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Shabbirhusain RV
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Sharma, Deepika
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Singh, Kandarp
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Journal of business research : JBR
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Journal of electronic commerce in organizations : JECO
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ECONIS (ZBW)
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Promoting SMEs in Pacific Island countries through effective marketing strategies : a systematic
literature
review
and a future research agenda
Jayawardena, Nirma Sadamali
;
Boe, Jack
;
Rohoia, Angeline
; …
- In:
Journal of electronic commerce in organizations : JECO
20
(
2022
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014306951
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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