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~person:"Jean, Sylvie"
~person:"Joachimsthaler, Erich"
~subject:"Markenartikel"
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of consumer marketing
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ECONIS (ZBW)
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Brand parody : a communication strategy to attack a competitor
Jean, Sylvie
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10009009748
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Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
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