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~person:"Jensen, Ove"
~subject:"Industriegüter"
~subject:"Lieferantenmanagement"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
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2
Kundenbindung im Industriegütergeschäft
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10002645206
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